Do any of you ever feel like you are interested in too many things? Like too many colors? Have too many aesthetics? No? Just me?
When it comes to design I’m indecisive. There are too many things I feel that work well together. This was a great opportunity for me to practice making decisions, and who knows, maybe years from now my brand will be something completely different, but for now, I kind of love it.
Brainstorming for my personal brand
It’s no secret that Pinterest is the Holy Grail of mood boards and visual brainstorming. The photos displayed on the app alone are enough to make anyone drool, and the best part about this project was recognizing that one day someone else will be drooling over my images.
I take a lot of inspiration from trending colors, moody photos and Scandinavian architecture. One of my favorite and more moody photographers is Marina Williams. In fact, she might just be my favorite photographer altogether. She has a way of editing her photos where they have a moody vibe, but they’re not too dark. This is a balance of light I hope to incorporate more in my own photography. You’ll see a lot of her work in my branding mood board below.
The image above actually appears a lot more muted than its initial creation, but it’s still pretty accurate for what I want people to feel from my brand. I feel like with moody photography it’s a lot easier to stand out. Most photographers go for light and airy because that’s what most people want, but I’m not too worried about that. I want to be what I want to be.
Building MJ Creative Works
I knew I wanted to as many colors in my brand as I could manage. For now, I ended up with six, but I know for a fact I’ll want more. There are just so many beautiful combinations and patterns to be made. I love the warmth of terra cotta and the cool relaxation of that perfect ocean blue. So I’m going to use all of them.
When it came to my logo, I was a hot mess. I’m not fantastic at making logos or being creative with a design. I felt like for my personal brand it had to be extravagant and so unique, but I ended up with something so much simpler and I’m happy for it. I think it’s cute and recognizable and uses a font I think speak to my character: Berkshire Swash. My other font is Poppins, which I think pairs well with the craziness that is Berkshire Swash.
The exciting part now comes in the watermark, business cards and product samples. When I knew my brand even looked good on a sweatshirt, I knew I made it somewhere in life. I mean come on, wouldn’t you wear this classy and simple piece of clothing?
Peep the little watermark in this last photo. I wanted it to be something noticeable, but not overwhelming. That being said, I will alter this sometime soon in the future to include my signature and website so my images become more recognizable everywhere.
Something fun about these business cards. I’m trying to find a more sustainable option for them to be printed. I know business cards aren’t as common to hand out anymore, but they’re certainly helpful when shipping images, and when you’re out shooting and someone happens to approach you to ask what you’re doing, you can give them a business card. There are still lots of other digital options, so we’ll see where this goes. It’s still nice to have the business card option
And here is everything put together.
Becoming a noticeable business
Beyond the visual aspects of my brand, I want to make sure that I live up to who I want to be. I always want to be kind and considerate. Helpful. Loving. Inspirational and good to the environment. Sustainability is so important to me and is something I want to represent in my brand in as many different ways as I can. If I’m not there yet, I want to become a representative of my personal brand.